National Research Bureau.  A Research House in New Zealand specialising in social survey research

National Research Bureau BrandTrak™


NRB’s BrandTrak™ is designed for companies who wish to keep a close eye on how their brands are being perceived and received by consumers. The tracking is continuous with reporting typically monthly or quarterly. BrandTrak™ is used to:

  • Monitor brand and product category usage
  • Measure attitudinal as well as behavioural loyalty
  • Track the image of a brand versus its competitors
  • Observe any change to brand associations and perceptions
  • Monitor awareness and consideration levels
  • Determine the effects of marketing/promotional activity


Some degree of customisation can occur with BrandTrak™. For instance, supplementary questions relating to a specific advertising campaign can be added to a number of BrandTrak™ waves for direct comparison purposes.

 

 

 

 

 


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