National Research Bureau BrandTrak™
NRB’s BrandTrak™ is designed for companies who wish to keep a close eye on how their brands are being perceived and received by consumers. The tracking is continuous with reporting typically monthly or quarterly. BrandTrak™ is used to:
- Monitor brand and product category usage
- Measure attitudinal as well as behavioural loyalty
- Track the image of a brand versus its competitors
- Observe any change to brand associations and perceptions
- Monitor awareness and consideration levels
- Determine the effects of marketing/promotional activity
Some degree of customisation can occur with BrandTrak™. For instance, supplementary questions relating to a specific advertising campaign can be added to a number of BrandTrak™ waves for direct comparison purposes.