As a result of NRB's extensive experience in Council research, and in response to demand, NRB developed the Communitrak service, principally for measuring residents' satisfaction with services provided by District and City Councils.
Communitrak is a community survey of residents, covering topics relevant to local authorities, which provides results that may be used as a management tool or for measurement of performance targets set in Annual Plans.
The Communitrak service is specifically designed to be an effective way for Councils to consult with their residents and ratepayers, while offering meaningful benchmarks against which to compare their City or District Council, relative to all Councils nationally and to peer group local authorities
NRB undertakes, every second year, a nationwide survey of residents, with a spread of respondents covering all Cities and Districts in New Zealand. We use this data to provide for our clients, the Peer Group and National average figures.
Topics covered in the full Communitrak survey include:
Satisfaction with services and facilities
and reasons for dissatisfaction
Provision and usage of services and
Spend emphasis and priority for services
Performance of the Mayor and Councillors,
and council staff
Representation and democratic process
Council policy and direction (approval
/ disapproval of recent Council actions, decisions and
Contact with the Council
Despite a degree of necessary standardisation, the Communitrak survey is a flexible survey method. While some questions are in common to enable comparisons, the service provides for the specific needs of individual Councils. We actively encourage the development of custom designed questions in consultation with Council management.
Implementation of Communitrak by a specific Council is most effective if there is:
Participation by that Council in
the design of the survey to ensure results are measured
against determined performance criteria.
Use of comparative measures to ensure
objective judgements can be made in one year and continuity
in successive years.
For further information contact Ken Sutton
phone: (09) 6300 655